So, if you are a Chief Financial Officer of a company, the default LinkedIn headline will read the same unless you change it. Most of us commit the blunder of having the default LinkedIn headline, which is our job title. Last, but not least, LinkedIn is not just a hunting ground for recruiters - it is one of the top platforms for building relationships with like-minded peers and professionals.Google picks up this short description and displays it, so people know quickly more about you. A LinkedIn headline appears in Google search results.You have just about 5-10 seconds to encourage people to click on your profile - so every second count.It convinces people to visit your profile to know more about you - so, in a way, it is a ‘Call to Action,’ which, when done correctly, can reap reliable results.It is a niche marketing estate that you can use to brand yourself instead of letting LinkedIn take over and populating it on our behalf.It portrays you as a trustworthy member of your industry.For example, if your LinkedIn headline is ' I coach entrepreneurs for top results,' you are more likely to get visits and connection requests from CXOs. It gives them a good reason to connect with you.It tells visitors what your prime skill/job is and strengths.Here's Why Your LinkedIn Headline is ImportantĪ LinkedIn headline is important because: Here’s a screengrab of Gates’s LinkedIn profile. It is the short description that appears right below your name on your profile.įor example, Bill Gates’s LinkedIn headline says ' Co-chair, Bill & Melinda Gates Foundation.' It explains in simple terms what his position is after stepping away from Microsoft. Let’s first understand what a headline on LinkedIn is. In this blog, we will explore what a headline in LinkedIn is, and the most prominent personalities who are crushing it right now is. So, if you are not paying enough attention to this section, you’re probably leaving a lot of money on the table(!). How do you attract the attention of the invisible crowds, to drop what they’re doing, and look at you?Ī LinkedIn headline is the first thing that gets noticed by visitors when they land on your profile. Imagine standing on a stage with millions of people, in front of an invisible audience that is even bigger. It is a unique opportunity, that lets you announce yourself to your profile visitors within 120 characters. A LinkedIn headline is like an article heading that entices the audience to read it.
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